Visual Identity System / v2.0
Salvare
Holding AG
Comprehensive brand guidelines for a multi-divisional medical holding. Professional medical oversight and emergency services.
Brand Foundation
Brand Strategy
Salvare Holding AG is built on the principle of Vita in primis — Life first. Every brand decision reinforces our commitment to professional medical excellence.
Mission
To provide uncompromising medical oversight and emergency services, ensuring the safety and well-being of participants at events of all scales — and to grow into a comprehensive healthcare holding that covers every dimension of medical service.
Vision
To evolve into a premier multi-divisional medical holding, setting the standard for integrated healthcare solutions across the Czech Republic, Germany, the United States, and beyond.
Core Values
Tone of Voice
Authoritative yet Approachable — Like a seasoned medical professional: calm, clear, precise, and reassuring.
Adapts to context: directive in crisis, analytical in consulting, visionary in marketing. Always uses Latin nomenclature for divisions to reinforce the medical heritage.
Visual Mark
Logo System
The Salvare logomark is a geometric shield containing an abstract "S" form. It avoids medical clichés (crosses, stars of life) in favor of a distinctive, ownable mark that conveys protection and forward momentum.
Mark Only
Reverse
Monochrome
Usage Guidelines
Clear Space
Maintain minimum clear space equal to the height of the shield mark on all sides. Never crowd the logo with other elements.
Minimum Size
Print: 15mm width minimum. Digital: 32px width minimum. Below these sizes, use the mark-only variant.
Prohibited Uses
Never stretch, rotate, recolor with unapproved colors, add effects (shadows, glows), or place on busy backgrounds without adequate contrast.
Color System
Color Palette
The Salvare palette is built on two pillars: the authoritative depth of Dark Slate and the vital energy of Teal. Click any swatch to copy its hex value.
Primary Palette
Salvare Teal
#1EA896
RGB 30, 168, 150
CMYK 82, 0, 11, 34
Primary accent, CTAs, links
Dark Slate
#223843
RGB 34, 56, 67
CMYK 49, 16, 0, 74
Headings, dark backgrounds
Canvas
#0A0F14
RGB 10, 15, 20
CMYK 50, 25, 0, 92
Page background, deep areas
Surface
#111820
RGB 17, 24, 32
CMYK 47, 25, 0, 87
Cards, elevated surfaces
Neutral Palette
White
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Text on dark, print backgrounds
Light Gray
#EAEDED
RGB 234, 237, 237
CMYK 1, 0, 0, 7
Light mode backgrounds
Text Primary
#E8EDEF
RGB 232, 237, 239
CMYK 3, 1, 0, 6
Primary body text (dark mode)
Text Secondary
#8A9BAE
RGB 138, 155, 174
CMYK 21, 11, 0, 32
Secondary text, captions
Division Accent Colors
Auxoris
#6366f1
IT Division
Dentis
#06b6d4
Dental
Mandis
#f59e0b
Management
Medicis
#ef4444
Clinical
Vigilis
#22c55e
Security
Type System
Typography
Three typefaces form a clear hierarchy: a serif display face for impact, a geometric sans-serif for structure, and a monospace for technical precision.
Display — DM Serif Display
Headlines, hero text
Vita in primis
Body — Space Grotesk
UI, body text, navigation
Professional Medical Oversight
Emergency Services for Events of All Scales
Salvare provides comprehensive healthcare solutions, from on-site medical teams to full-scale emergency response units. Our certified professionals ensure participant safety at every event.
Technical — JetBrains Mono
Code, specs, metadata
brand: "Salvare Holding AG" primary: #1EA896 // Teal dark: #223843 // Dark Slate font: "Space Grotesk", sans-serif version: 2.0
Brand Architecture
Divisional System
Salvare Holding AG operates through country entities and Latin-named divisions. Each division inherits the shield mark but uses a unique accent color for differentiation.
Salvare ČR
Salvare DE
Salvare US
DIVISIONS
Brand in Context
Applications
The Salvare identity extends across physical and digital touchpoints, maintaining consistency while adapting to each medium's requirements.
Vehicle Fleet
Dark navy base with teal accent striping. High-visibility reflective elements for emergency response. Logo placement on doors and rear.
Event Presence
Branded medical tents with teal LED accent lighting. Clear signage for easy identification. Professional, reassuring atmosphere.
Stationery
Premium corporate stationery set: business cards, letterhead, envelopes, and presentation folders. Dark navy and white with teal accents.
Uniforms
Dark navy tactical medical uniforms with teal reflective accent stripes. Polo shirts for events, tactical jackets for emergency response.
Interactive Tool
Logo Generator
Create new division logos instantly. Select an accent color, enter the division name, and download the SVG. All generated logos follow the brand system automatically.